I've seen an awful lot of people promoting the use of tiktok lately.
Particularly for business purposes.
This is quite curious since the FCC deemed it a "national security risk" "again" in July of 2022 TikTok is "unacceptable security risk" and should be removed from app stores, says FCC
According to the FCC commissioner, TikTok is a video app in "sheep's clothing", suggesting a wolf hides underneath those funny videos.
Then just in the past week news reports the FBI expresses "national security concerns." Again, again... U.S. FBI director says TikTok poses national security concerns
The U.S. operations of Chinese-owned TikTok raise national security concerns, FBI Director Chris Wray said on Tuesday, flagging the risk that the Chinese government could harness the video-sharing app to influence users or control their devices. Risks include "the possibility that the Chinese government could use [TikTok] to control data collection on millions of users or control the recommendation algorithm, which could be used for influence operations," Wray told U.S. lawmakers.
The app has long been banned from US military issued devices.
Why any business would disregard all sensible #cybersecurity
standards and allow tiktok on any device is beyond me.
I'd say any individual really, but it's quite obvious that #privacy
is not so much of a concern to most people. The masses just don't seem to care and have no problem handing over their personal info, data, habits, location history... essentially full access to their devices...
Fakebook, et.al. collect as much if not more info for ad profiling, selling data, etc.
The only real difference being that tiktok is essentially owned by the CCP. There's other social/psychological concerns that have been expressed but I'll not go into that here. So instead of a US #bigtech
collecting your data and using it for ad revenue, censorship, or even more nefarious purposes [which are enough reasons to not use such platforms at all IMO], you are handing over your personal data and intellectual property to a foreign government. A foreign enemy really. Just to be clear, I consider the CCP as an enemy of the people of China, HK, and Taiwan as well.
Yeah maybe some risk can be mitigated by using a specific configured device and maybe something like browser access only using the Fakebook container plugin on Firefox, blocking ad pixels, etc. But even that is questionable without doing a full audit of network traffic packet captures and such.
Cybersecurity is, at its simplest, a game of weighing risks. Every connection and every app adds exponential complexity to the equation, some more than others.
The bottom line; is the potential revenue from clientele/customers gained via direct use of tiktok (or any other platform for that matter) enough to cover the potential losses associated with cybersecurity concerns (direct or passive exposure of customer/business data, etc.)?
I would argue the best solution is to use your own platform. The fediverse, a decentralized social media network that has been around for a decade now, currently consists of:
- Over 10,000 servers
- ~4 million active users (Nov. 2022 est.)
Mastodon is the most well known member platform of the network. It is touted as a twitter alternative and appears to be gaining users quite a bit recently.
Peertube is geared toward video hosting...
For more options, like practically any web service, there is Hubzilla
But they are all inter-connected. A 'channel' on one can be followed on another.
Instead of posting to a handful of monolithic #bigtech
platforms, you can post to a community run server of your choosing or, as I would recommend, your own server running a fediverse platform where you have full control and ownership of your data.
If you still choose to utilize the #bigtech
channels for further reach until the fediverse outpaces the legacy monolithic model of services, at least you are pointing people to your own resources. The value of which is easy to see by anyone that has lost access to their bigtech account via some hacking incident; or lost reach via deplatforming, shadowbanning or other censorship, etc.
As for leveraging tiktok in particular, maybe creating your own short form videos hosted on your own platform and encouraging organic reach among the tiktok user demographic is a more secure solution that wins in the long run.
If you would like to have your own fediverse platform but need help, contact me*. I can provide general consulting, hosting and/or server administration services, even custom development/programming for your own fediverse platform.
* - Either through whichever platform led you here or via email to admin or my initials at 7t4.us. Real Soon Now, I'll get around to a having a traditional contact form back up somewhere on the site. ;)